RESEARCH ARCHIVES

At Work to Win

22 pages.  Extensive Black & White war time photography.  10/1/2" x 14-1/4".

By: Harlow H. Curtice, General Manager, Buick Motor Division: January 2, 1943. This is the story of Buick in wartime. It is the story not of one job, but of two-and-a-half dozen jobs. It is the story not of a single plant converted for a single wartime purpose, but of a complete and widely diversified organization which has been enlisted in full in the victory effort of the nation - and working, at all times, in full cooperation with our Armed Forces. Buick is engaged in no less than thirty separate war production operations. In some of these, it is a prime contractor, supplying material directly to the government - in some it operates as subcontractor to others. It is not possible in the limits of this book to cover all these operations in detail, nor can precise figures on production be quoted in a publication of this kind for military reasons. We trust, however, that this book will serve to nail down in your mind one or two reassuring things about our organization and the work we have undertaken. Buick is truly "all-out" in wartime activity. Buick is working entirely with one thought in mind-to win this war-quickly, if that is possible, but conclusively in any event. That goal is not achieved by quantity alone, but only by firm insistence on quantity with top quality. That double-barreled idea guides us in every operation you see pictured here, in every moment of toil or brain-sweat we can bring to our war job.