RESEARCH ARCHIVES
A motorcar of rare beauty - THE RIVIERA - a stunningly smart new body type conceived and styled by Buick
Some of the biggest news in the automotive world for 1949 was Buick's Roadmaster Riviera Hardtop Model 76-R. Buick called it the first truly modern hardtop, and Edward Ragsdale, Buick's general manufacturing manager, was quickly credited with being the creator of all modern hardtops. This 8-1/2" x 12", 4-page, color brochure introduces the 1949 76-R. Many beautiful color illustrations. Also contains specifications.