RESEARCH ARCHIVES

1953 Buick Dealer Showroom Album

RARE 1953 DEALER-SHOWROOM ALBUM. 13-1/4" x 16-1/4", 34 pages, printed in brilliant full color throughout. All of the illustrations in this item are absolutely exceptional. Dealer-showroom album for Buick dealers and their salesmen to acquaint customers with the entire 1953 Buick product line. Item covers the following: Facts, specifications and extensive illustrations of various components of the new 170HP Super V8, 188HP Roadmaster V8 and the return in 1953 of the venerable 130 HP Fireball Straight 8 F-263 engine. Contains facts, specifications and extensive illustrations for Skylark 76X, Roadmaster Series 70 models, Super Series 50 models and Special Series 40 models. Also contains illustrations and descriptions for air-conditioning, power brakes, steering, twin-turbine Dynaflow transmission, venti-heater, easy-eye glass, chassis and suspension, styling, appearance, comfort, and available optional equipment and dealer-installed accessories. Contains beautiful color illustrations of each model. So as to preserve the beauty and detail of each illustration, this dealer album is reproduced on 11" x 17" paper. If you own a 1953 Buick and are interested to learn how the dealers marketed these cars, detailed facts about how these cars were presented to customers, and the emphasis that was made to the customer about why they should own a Buick, this exceptionally rare 1953 dealer-showroom album is for you.