RESEARCH ARCHIVES
Buick's 50,000 Dollar Contest
4-1/2" x 6-3/4", four pages, printed in black and white, contains no illustrations. Describes the rules and instructions for Buick's $50,000 Contest. Buick Motor Company offered $50,000 for the best answers to this question: Why does the new Buick Eight, at new low prices, again confirm the Buick pledge, "When better automobiles are built, Buick will build them"? A unique piece of 1931 / 1932 Buick direct mail promotion.