RESEARCH ARCHIVES

The Romance of Wheels - Noyes Buick Company

8-1/4" x 11-1/4", 37 pages, printed in black and white sepia tones.  Filled throughout with rare and exceptional actual photography of the operations of the Noyes Buick Company of Boston, Massachusetts.  Published in 1931 and authored by C.S. Henshaw, an advertising and public relations specialist that worked for Noyes.  Every page is filled with exceptional photography.  The first 13 pages of this brochure are titled “The Romance of Wheels,” presenting a general history of automobiles through 1931.  The remaining 24 pages present the complete story of Noyes Buick and their Boston facilities, a huge multi-level complex and distributorship for Buick sales, service, repair, storage, etc.  Amazing period photographs of Noyes’ extensive service facilities, lavish multi-level sales display areas, impeccably appointed executive offices and even bowling alleys for the mechanics.  Contains many detailed photographs of 1931 Buicks being serviced.  This is a very rare and exceptional piece of Noyes Buick literature obtained by the BHA in superior condition.